FAQs

Transform Trade and Traidcraft

  • Transform Trade, a registered charity, supports producers across the world to fight for a fairer trade system, working together for trade that values people over profit.

    Traidcraft is now the trading brand of Transform Trade – an iconic brand with an amazing legacy as a pioneer of the fair trade movement.

  • Traidcraft was a pioneer of fair trade over 40 years ago, and a founder of the Fairtrade Mark in the UK – we will continue this legacy by offering a small range of high-quality, fairly traded products.

    This year, True Origin and Transform Trade Transform Trade and True Origin have worked together to bring back one of Traidcraft’s best loved products, Traidcraft tea, putting Traidcraft brand to work in supporting the tea producers who grow it.

    In autumn 2023 Traidcraft launched our first every range of charity Christmas cards, which flew off the shelves, and in 2024 are looking to expand our card offering to include greetings cards as well.

    Currently, our small product range consists of Traidcraft Tea and charity Christmas cards, but we also exploring other future offerings – so stay tuned!

  • Traidcraft has a proud legacy as a fair trade pioneer, and we want to ensure that Traidcraft has a positive future – but it’s still early days. The truth is that most of Transform Trade’s budget is tied up in our work, directly supporting workers, farmers and artisans around the world, and campaigns to tackle big picture injustice.

    In August 2023, we launched an appeal to help raise the funds to rebuild Traidcraft in a fresh way - to restore its essential impact and build on years of amazing work. So many of our committed supporters generously donated, and we can’t thank them enough for generously donating so that Traidcraft can once again be an inspiration and a powerful force for good.

  • All donations to Traidcraft or to any of Transform Trade’s work are received by Transform Trade (registered charity number 1048752), meaning all your gifts can qualify for Gift Aid if you’re a registered taxpayer.

  • All your existing gifts via Direct Debit or Standing Order (whether they are made payable to Transform Trade, Traidcraft Exchange or Traidcraft) do not need to be amended – we, at Transform Trade, still gratefully receive your vital donations regularly and they form the backbone of our work across the world, transforming trade so everyone benefits. We cannot thank you enough.

  • Again, thank you so much – there is no quick fix for transforming trade but, in remembering us in your will, you are building a world where people and their rights are respected and where they can prosper according to their own ambitions. Transform Trade (still legally called Traidcraft Exchange, registered charity number 1048752) is still a thriving charity and your gift in your will is not only an act of true kindness, but an investment in communities. No action is required by you, thank you.

  • We are proud to work in partnership exclusively with ethical businesses in the UK to directly support producers across the world who are experiencing exploitation and unfairness. 

    Our ethical partners in the UK put people centred trade into practice, proving every day that trade which nourishes people and protects the planet can help solve some of the world’s greatest problems. You can find a useful directory of ethical shops suppliers compiled by members of the movement here.

Traidcraft Tea

  • Traidcraft tea will be available to pre-order from True Origin in less than two weeks time.

  • Traidcraft is the trading brand of Transform Trade, a charity supporting producers across the world to get a fair deal from trade. True Origin are a social enterprise based in Scotland and sell a wide range of ethical products - proving every day that trade can be achieved fairly.  

    Transform Trade and True Origin have worked together to bring back one of Traidcraft’s best loved products, Traidcraft tea. 

    Transform Trade and True Origin have worked closely together to source, package and market the tea to ensure we can support producers through tea sales.  

    True Origin are the exclusive distributor of the tea and will donate 5% of their selling price to Transform Trade who will use these donations to re-invest in their wider work with producers. 

    We have brought back a Traidcraft Breakfast blend (both in retail packs and catering boxes) and hope to extend the range in future.

  • Traidcraft tea was long a favourite of Fairtraders for its delicious taste and high quality – which is why we are proud to be launching Traidcraft tea this year.

    This tea blend is not the same as Traidcraft sold previously – it has been refreshed!

    This 100% black tea was grown in the rich soil and high altitudes of the Great Rift Valley, Kenya - the perfect conditions to grow a delicious tea. 

  • Yes, this tea is supplied by smallholder co-operatives from Kenya and is 100% Fairtrade, providing a fair income for the farmers who grew it and a Fairtrade Premium for community projects that benefit farmers, tea workers and their families including sustainable energy initiatives which support the planet.  

  • This tea was grown in the rich soil and high altitudes of the Great Rift Valley, Kenya and has been supplied 100% by smallholder co-operatives from Kenya.

  • We’re starting small with a Traidcraft breakfast blend in teabags – boxes of 80 bags and catering packs will be available initially.

    If all goes well and there is enough uptake – we would love to extend the range – we understand de-caffeinated and loose leaf are particular favourites so these will be top of the list to look at.